To care for your kapok pillow:
It is important to fluff your kapok pillow daily by hand. To really fluff it simply place in a warm drier for 5 minutes or air in the sun for a few hours.
You can remove the kapok from the pillow shell and air it in the sunshine which will cleanse it (in a large bowl or box with a fine grate or mesh over the top to stop it blowing away) and wash the cotton shell by hand or on a gentle cycle, (be sure to close the zip before washing) then dry in the sun. After putting the kapok back in, close zip and clean with a clothes brush to remove any stray fibres.
Keep in mind that your kapok pillow might seem firm to sleep on at first, but give it a little time and soon it will soften and become so malleable and comfortable.